Quotes: simple to learn and difficult to master. With so much to consider, each factor of your quote can affect how likely you are to win work. Here are some tips on how you can up your quoting game without changing the amount you charge.
When a customer asks for work, getting a quote quickly can help them choose you over your competitors. It can also help them feel you prioritise them.
It demonstrates competence and organisation, which helps build their confidence in your business. Plus, you get your quote out before your competitors, meaning they might choose you before other businesses even get a look in.
Of course, it’s key not to sacrifice quality or accuracy to get your quote out fast but to build systems, templates, and processes that help you get good quotes out fast.
If you aren’t able to quote quickly, like when the job is very bespoke, it’s important to stay in touch with the potential customer and let them know you haven’t forgotten them!
In a lot of cases, the quote will be the first formal communication a customer will receive from your business, and it might be the only thing they used to make their decision. Because of that, it’s important to make it easy to read and well branded. There are also more things you can do to help sell your business on your quote.
For example, don’t forget to include your value-adds on your quote even if they’re free. If you offer a six-month warranty, include it. A monthly check-up after the job is done? Include it! You can even include your review rating, awards you’ve won and other benefits your business can offer in your quote template.
Learn more: 4 Powerful Tricks to Win More Projects Without Spending
While there are a lot of great things you can add to the quote, remember that the key information that the customer needs to make a decision need to be easy to read.
The work you're undertaking, the amount you’re expecting the customer to pay, payment methods, and the due date should be easy to read and understand.
If this information is too complicated, your quote might be considered “too hard” and you might lose the job.
You might have the best pricing and value, but if your customers can’t see that on the quote, then they won’t choose you.
Learn more: Check out Xero’s “Five tips to create sales quotes that get accepted”
WorkGuru is a job costing solution that can help you with everything from quoting to the final invoice.
WorkGuru’s powerful tools mean you can forecast your costs, see your margins on quotes and create templates to quote faster.
Find out more about how WorkGuru can help you template your quotes, projects and more. Book in a free demo today or take a look at our powerful quoting tools.